InfrontRingier Sports & Entertainment Switzerland AG will take over the marketing and organisation of the Tour de Suisse. As Switzerland’s leading sports marketing company, InfrontRingier supports sports associations, organisers of sporting events, leagues, clubs and top athletes in its capacity as marketing, consulting and service partner. InfrontRingier was founded in 2011 as a 50/50 joint venture between Ringier AG and Infront Sports & Media AG.
Managing the Tour de Suisse for InfrontRingier will be Olivier Senn (General Director TdS), Kurt Betschart (Technical Director), David Loosli (Sports Director) and Célina Rovescala (Commercial Director), who will be taking care of the professional execution and marketing of the top-level Swiss cycling race. Invaluable support will be provided by all the cycling enthusiasts who, in their function as divisional heads, have independent responsibility for their respective areas.