Chicco d’Oro will crown the King of the Mountains
The family-run business, which is based in Balerna, offers a wide variety of coffee products, from roasted beans through to ground coffee and capsules for various coffee machines. The traditional company roasts and produces its range exclusively in Ticino, which allows it to pay close attention to every step of the process and ensure the highest possible quality.
The company is celebrating its 70th anniversary this year, and is strongly represented in the retail, gastronomy and business sectors in Switzerland.
Last season, the Ticino-based business joined the Tour de Suisse as its official coffee supplier, giving it a first taste of working with the tour.
For the current season, Chicco d’Oro will present the hotly-contested King of the Mountains jersey to the leader of the mountains classification.
«Here at Chicco d’Oro, we live for high-quality coffee, so we have a natural affinity with the climbing specialists – like them, we aim high and do everything in our power to ensure success!» says Vittorio Maspoli of Chicco d’Oro’s involvement in the Tour de Suisse.
«The visibility on the podium and among the riders is also a very attractive advertising platform for us. Just like the Tour de Suisse, Chicco d’Oro – with our 100 employees – is represented throughout Switzerland, on our way to our customers, no matter how remote.»
And Chicco d’Oro will have a natural and refreshing source of energy on hand for the warm days in June – its iced coffee «105», which will help riders and spectators alike to climb every mountain.
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