After the Tennis Swiss Indoors in Basel, from 2017 SCHULER St. JakobsKellerei will also accompany the Tour de Suisse as official wine partner.
The traditional company, which has been existing for more than 320 years and is currently managed by the 10th generation of the family, is looking forward to this new and long-term partnership with this major sports event.
SCHULER St. JakobsKellerei is one of the most noted wine houses in Switzerland. Parts of its ownerships are their own wineyards (a.o. Castello di Meleto in Toscana), a vinalytic laboratory and a cooperage. The self-made wooden barrels are used by oenologists and cellar masters to refine the wine in the in-house barrique cellar. By this, one can guarantee the customers that wines from SCHULER St. Jakobskellerei are the best choice.
The Schuler St. Jakobskellerei will run its own wine bar during the Tour de Suisse. The bar, where selected wines from Switzerland and foreign countries will be offered, is located in the VIP area at each stage city. Furthermore, the SCHULER-Eventmobile will be on-site at the TdS-village, where cycling fans receive the possibility to taste the exclusive wines.