search.ch is spot on with the Tour de Suisse!, 18. April 2012

For the first time, the Swiss online directory search.ch is an official sponsor of the world’s fourth-biggest cycle race, the Tour de Suisse, and will be presenting the leader’s jersey for the points classification in this, the 76th time the race has been held.

“As the leading directory and service portal in Switzerland, the Tour de Suisse is a perfect platform for us. In exactly the same way, search.ch stands for Swiss tradition and quality allied with efficiency and innovation. It thus offers us an ideal framework in which to bring our online services and our local relevance from the screen to people all over Switzerland,” comments Stephan Obwegeser, the managing director of search.ch, on the partnership.

Once again, therefore, the Tour de Suisse underlines its importance as an attractive communications platform for businesses.

Rolf Huser, commercial director of the Tour de Suisse and sales director with its organizer IMG (Schweiz) AG, is equally enthusiastic about the partnership with search.ch: “It’s a real pleasure to have search.ch onboard as an official sponsor of the Tour de Suisse. The partnership is a perfect match in many respects. Whilst the Tour de Suisse provides various communication opportunities, search.ch can be assured of suitable involvement at national level.”

The Tour de Suisse, the biggest regular sports event in Switzerland, is followed annually by around 1,000,000 people on the actual route and millions of television viewers at home and abroad. In Switzerland the Tour de Suisse will again be shown on all three TV channels regulated by public law.
As a stage race in the UCI World Tour series, the big-name professional teams will hit the road on 9 June in Lugano for preliminary time trials.