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Ride the entire original route of the 2021 Tour de Suisse on the same days as the professionals. This is the concept of the newly designed format. Those who don't dare to ride all eight stages can chose to ride the first or the last four days. A maximum of 30 participants will be at the start of each stage. For example 10 athletes from the 8-day event and 20 from the 4-day event. Starting places are therefore limited.

Participants complete the individual stages in groups of a maximum of 10 athletes of similar fitness levels – each group guided by a road coach. The road coaches are former professional cyclists or experienced cycling guides and will be available to their group members for advice and support during the entire challenge. Selected restaurants will provide catering along the route. The stages will be ridden in open traffic and will not be held as races! A shared experience rather than the idea of competition should be the focus.

After the stage the riders switch roles and become spectators. While enjoying refreshments the Challenge participants will witness the arrival of the professionals at the finish. Once again the opportunity to be a part of the action and feel the emotions first-hand. Then it is a relaxed ride to the hotel. If the hotel is not within cycling distance, a transfer will be provided. Individuals may then decide how to spend their time - a soothing massage, dinner with a professional team or simply a rest - there is something for everyone!

The first ever staging of a mass sports event on the same route of a simultaneously running World Tour multi-stage race is a ground-breaking project. This innovation offers the incomparable experience of feeling like a professional cyclist and being closer to the racing atmosphere than at any other event. Participants who cross the finish line of the final stage after the efforts of The NEW Tour de Suisse Challenge will not forget the experience in a hurry.