There are few major companies in the industry that are as committed to the development of young athletes as Trek. Gender equality is a key part of this commitment. The US family-owned company boasts both men’s and women’s teams riding as Trek-Segafredo factory teams. For Trek it is important to work closely with male and female athletes – and to treat them equally. At the beginning of the year, Trek announced that all female athletes of the Trek-Segafredo team would receive the same minimum salary as their male WorldTour colleagues. Until then, no other women’s team had taken this approach. It is an example that is now being followed by other teams.
Considering the sponsoring portfolio, this move is not surprising. Many well-known female athletes can be found here. The Trek-Segafredo women’s team is one of the best in the world. Experienced athletes like ITT World Champion Ellen van Dijk and Lizzie Deignan and are in the line-up as well as young talents like Shirin van Anrooij and Elynor Bäckstedt.
It is a similar situation in the men’s team. Antoni Tiberi, one of the most promising young riders of the WorldTour peloton, was at the start of the Tour de Suisse this year. He is in good company with seasoned professionals such as Edward Theuns and Alex Kirsch.
Trek strives to share the joy of cycling. This is reflected in their involvement in the sport. The fair treatment of athletes is only one aspect of Trek’s overall philosophy. Working closely with their athletes, Trek can ensure the continuous development of their products. Feedback from these professional athletes is an important part of the development process. As a result, customers benefit from this collaboration.
The tools of the trade
When Trek introduced bikes like the Émonda in the past few years, Lizzie Deignan found herself in advertising images alongside Vincenzo Nibali. With good reason. Whereas some manufacturers make gender-related distinctions in bicycles, Trek follows a different path. For the Americans, any bike ridden by a woman is a “women’s bike”. Trek is convinced that every rider has different needs and requirements, but still deserves to ride a bike that is tailored to them and feels great, regardless of gender, anatomy, riding style or ability. For this reason, Trek bikes come in many different sizes. By means of different saddles and handlebars, the bikes can then be individually adapted to the needs of the rider.