The salad dressing specialist from the canton of Obwalden will be on the podium for the stage winner at the 81st edition of the Tour de Suisse, will once again distribute around 25,000 salad mix portions in the advertising column and will spoil VIP guests with a special salad bar.
After three years as sponsor of the most active rider of the day, the people in charge at Bruno’s Best are looking forward to honour the stage winner at the daily award ceremony. “For our Bruno’s Best brand, the visibility on the podium is an extremely attractive advertising platform,” says Daniel Arnold, responsible for marketing in the family business. The TV presence and the high value of the winning picture should not be underestimated.
On the podium, in the VIP area and in the advertising column
This year, Bruno’s Best is once again counting on an assignment in the advertising column. One hour before the race starts, the caravan of sponsors and suppliers drives over the race track and hands out presents to the spectators. “Our small, gluttonous salad portions are always a hit by the roadside.” Bruno’s Best will deliver about 25,000 salad mix portions during the 9 race days as part of the advertising campaign. The portions are of course delivered daily fresh from Sarnen.
Bruno’s Best also has an innovation in the VIP area. A converted Piaggio Transporter now serves as a salad bar. “The salad bar is definitely an eye-catcher.” The entire Arnold family of entrepreneurs have enjoyed the ambiance of the Tour de Suisse in the VIP area and as partners for many years.
More about Bruno’s Best can be found here.