Now the professional races of the Landesrundfahrt take place from Sunday to Sunday. The popular starting weekend will remain and offers even more space to cover and integrate the entire spectrum of cycling enthusiasts.
In June, the Tour de Suisse was given a new sponsorship by the Tour de Suisse association.
Like the newly founded agency Cycling Unlimited AG, the association consists of the international sports marketing group Infront Sports & Media AG, the national cycling association Swiss Cycling (which is also the legal owner of the Tour de Suisse), the marketing agency Protouchglobal GmbH and the organiser Tortour GmbH.
The UCI WorldTour stage race will be run under the direction of Olivier Senn (Director of the TdS until 2018) and Joko Vogel (Tortour).
“By combining forces in Swiss cycling with the Tour de Suisse association, a comprehensive platform for cycling enthusiasts is being created – from top-class sport to popular sport,” commented Joko Vogel on the move.
The first major renewal for the Tour de Suisse 2020 will be a shortening to 8 race days. The new tour of the country starts on Sunday and ends one week later on Sunday. However, the Tour de Suisse event experience will remain the same over the familiar length of 9 days.
The team presentation, which is very popular with the public, will now take place on Saturday. The established starting weekend will be flanked by many attractions for cycling enthusiasts on Saturday. A popular sports cycling event, the popular Bike-World and other supporting programme items are planned for the start in Frauenfeld.
“As could be seen impressively at the start weekend at the HUB Langnau i.E. this year, the combination of team presentation, every man/woman race and a professional race at the highest level, forms the ideal prerequisite for a cycling festival for the whole family – no: the whole city”, enthuses the new-old tour director Olivier Senn.
The new orientation of the starting weekend also strengthens Switzerland as a venue for professional cycling. The Cycling Days Gippingen will be able to benefit from this, as they can now move forward to the Friday, which is more popular with the public, and Switzerland will thus be able to enjoy a total of 10 days of concentrated cycling attraction.
This is entirely in line with the new sponsorship, which wants to use synergies and fundamentally strengthen cycling. Joko Vogel commented: “We want to make the Landesrundfahrt fit for the future. From 2021, we want to shift up a gear quickly!”