Bruno’s Best will honour the stage winners
By presenting the awards to the daily winners, the family business will be present during the awards ceremony celebrations at each stage and will be able to interact with the various riders.
«For our Bruno’s Best brand, the podium’s visibility is a very attractive advertising platform», says Daniel Arnold, who is responsible for marketing in the family-run business. He adds that the TV presence and the high profile of the winning image should not be underestimated.
On the podium, in the VIP area and in the publicity caravan
In addition to its presence at the awards ceremony, Bruno’s Best will also be part of the publicity caravan once again. An hour before the race, the sponsors and suppliers travel along the race circuit and give out gifts to the spectators. «Our small and tasty salad portions are always very popular on the roadside», says Arnold. Bruno’s Best will give out around 25,000 salad mixes from the publicity caravan during the nine days of racing. The portions will be delivered to the relevant stage locations fresh every day from Sarnen.
Visitors in the VIP area will also have plenty to enjoy from the salad sauce specialists. Bruno’s Best will again be on hand with a converted Piaggio salad bar. «The salad bar is definitely an eye-catcher», says Arnold.
The whole Arnold family has enjoyed the ambience of the Tour de Suisse for many years and is delighted to support it as a partner.
You can find out more about Bruno’s Bestat www.brunosbest.ch.