Change of director at the Tour de Suisse
Olivier Senn is to step down from the direction of the Tour de Suisse just a month after the successful conclusion of the race’s 82nd edition. Mr Senn has been General Director of the Swiss tour for four years, before which he had worked as head of the start team since 2012. He played a key role in shaping the Tour’s current format, with the start and destination hubs, the use of new technologies and the TdS Challenge. Mr Senn said of these developments: ‘Racing, the sponsor market, the media and the expectations of the public have radically changed in the course of globalisation and digitalisation. We in the direction team had the task of adapting the Tour de Suisse to these conditions. Our cyclists, partners and fans all agree that it’s been a general success.’
The well-established direction team of Kurt Betschart (Head of Technology), David Loosli (Head of Sport) and Célina Rovescala (Head of Commerce) will continue to lead the Tour de Suisse together. Mr Loosli will be the public face of the tour direction as first among equals.
In future, Mr Senn will devote more time to his international professional cycling commitments. Among other responsibilities, he has headed the Tour of Guangxi in China since 2017 and is Technical Director of the new Hammer Series race format.
Martin Blaser, Managing Director of InfrontRingier: ‘We regret Mr Senn’s departure. Under his leadership, the Tour de Suisse successfully implemented key innovations in both the sport and event programmes. We are pleased to have found an internal succession solution thanks to the tried-and-tested Betschart-Loosli-Rovescala direction trio.’
Preparations for the Tour de Suisse 2019 route are well underway, according to Mr Loosli: ‘The start hub in Langnau im Emmental and the destination hub in Goms, along with several stage locations such as Flamatt, Flumserberg and the Gotthard Pass, are all set. We expect to be able to confirm further highlights after the summer holiday.’
The next Tour de Suisse will take place from 15 to 23 June 2019.
Photo: The TdS Management with Richie Porte, GC winner 2018. Olivier Senn (2nd from right) hands the general management over to his colleagues Kurt Betschart, Célina Rovescala, David Loosli (from left to right).
Managing Director InfrontRingier Sports & Entertainment Switzerland AG
+41 76 500 22 55 | firstname.lastname@example.org
Olivier Senn +41 79 528 41 60 | David Loosli +41 79 285 52 13