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06/10/2018

EBM to become a premium partner of the Tour de Suisse

The energy company EBM is increasing its involvement with the Tour de Suisse and will become the partner for a classification jersey as of next season.

As organiser and overall marketer of the Tour de Suisse, InfrontRingier Sports & Entertainment Switzerland AG is delighted to welcome EBM (Genossenschaft Elektra Birseck) as an additional premium partner of the tour. The collaboration has initially been planned for three years (2018 – 2020).

EBM is a Swiss energy provider based in Münchenstein (Basel-Landschaft), and has been active as a private cooperative in the energy sector in Switzerland and France since 1897. The company offers its around 170,000 customers attractive products and services in the areas of grid, power supply and local heating supply, promoting renewable energy and energy efficiency.

Its involvement with the Tour de Suisse is the energy company’s first time providing national sport sponsorship, and it will use the Tour de Suisse’s attractive platform for experience-oriented customer retention strategies.

«Energy management, pace, flexibility, innovation and modernity are all attributes that are part and parcel of professional cycling. We want to make use of these attributes and transfer them into our brands and corporate culture», says Dr Conrad Ammann, CEO of EBM.

Martin Blaser, CEO of InfrontRingier, is very pleased with this new partner: «In a challenging market environment, we have succeeded in finding a strong partner that will support the continued development of the Tour de Suisse in the coming years with plenty of energy. We are very much looking forward to the collaboration!»

EBM will also be active at the Tour de Suisse this year with the younger generation. At the EBM Kids Challenge, the young ones will be first across the finish line – at selected stages, children aged three to seven will be invited to join in a ‘sprint’ on balance bikes in front of the crowds. The company’s involvement this year will be rounded off with its presence at the Kids World and presenting on TdS TV.

 

Further information: Ueli Anken, TdS Media Officer, +41 79 638 18 18, media@tds.ch

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