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10/07/2020

The Digital Swiss 5 wins the Digital Communication Award 2020

The world premiere of the first digital pro-cycling race series organised by Cycling Unlimited AG/Tour de Suisse wins the prestigious Digital Communication Award 2020 of Quadriga University of Applied Sciences.

The situation around the coronavirus pandemic this spring called for a new approach to cycle racing, for professional teams and the many fans around the world. A platform was required to deliver a professional sporting event, while at the same time complying with the epidemic regulations of all countries. Based on a close and intensive collaboration, the Tour de Suisse, ROUVY, Velon and Swiss Television were able to implement the racing series "The Digital Swiss 5" within a few weeks.

During the five digital races, the cycling pros were connected through their racing bikes by smart roller trainers directly to the ROUVY app and fought until exhaustion for the stage wins. The victories of Stefan Küng in his home race around Frauenfeld and the nerve-racking duel with Michael Matthews will go down in history as highlights. Besides Küng, illustrious names such as Rohan Dennis and Nicolas Roche entered the winners' lists.

This world premiere was able to benefit from a very wide media coverage and received corresponding public attention. Public perception was also made possible by a novel and extensive TV production by SRF sport. The result: five races, five victories and five days of cycling racing at the highest level.

"The Digital Swiss 5 was a venture with many unknowns for all partners involved. Under the motto 'special circumstances require special measures' we seized the opportunity to launch a new, innovative form of cycle racing and are proud of the successful result", says Joko Vogel, Co-CEO Cycling Unlimited AG.

Petr Samek, CEO ROUVY: "I am delighted about receiving the Digital Communication Award. The technical implementation was a huge challenge, but it was worth it and we are happy about the recognition we have now received".

The courage to take a chance and invest extensive resources in a new format was rewarded at this year's Digital Communication Awards 2020 (category COVID-19: Events & Online Broadcasts) presented by Quadriga University. The Digital Swiss 5 was chosen as the winner by a top-class jury consisting of representatives of renowned international companies from a wide range of business sectors. "Winning this trophy fills us with pride and motivates us to continue to promote and develop cycling in the future through new ideas and innovations," promises Joko Vogel, Co-CEO Cycling Unlimited AG.

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