The Tissot story begins in Le Locle, Switzerland, in 1853. Still at home in Le Locle, today Tissot is the largest traditional Swiss watch brand, based on volume, and is represented across five continents. Cycling is one of the sports that Tissot has been most involved in, as it has been associated with various cycling events for the past 50 years. The brand was Official Timekeeper of the Tour de France from 1988 to 1992 and still is since 2016. Proud of its Swiss roots, Tissot got further involved in 1995 by joining forces with the UCI International Cycling Union. It goes without saying that being an official partner of the national Swiss Tour was obvious for Tissot.
Special Watch for Tour de Suisse
Tissot is delighted to celebrate this partnership by launching a new watch which is a Special Edition: the T-Race Cycling Special Edition Tour de Suisse. The much-loved activity with the Tissot T-Race Cycling collection, which celebrates the sport of endurance and speed. Enthusiasts to professionals, and everyone in between, will love these watches that incorporate bicycle-inspired touches in a smart and stylish tribute.