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ASSOS new co-partner and supplier of the Tour de Suisse
Through its commitment to the Tour de Suisse, ASSOS demonstrates its deep attachment to Switzerland, cycling and the world's fourth-largest stage race. At the heart of the agreement is the leader's jersey, which will be a new design created by ASSOS. The jerseys for the three other special awards will also be provided by ASSOS. The General Director of the Tour de Suisse, Olivier Senn, is delighted that these two tradition-rich brands will be standing side by side: “ASSOS products - just like the Tour de Suisse - have always led the way in the world of cycling and are absolutely top-class in terms of quality and innovation. So I am really looking forward to working with this long-established, successful Swiss company.”
ASSOS will be represented both visually on the leader's jersey and in the finish zone of the stage locations with its comprehensive range of products. Company founder Toni Maier-Moussa is acknowledged as the inventor of Lycra cycling shorts, with which he took the world of cycling by storm some 35 years ago. Research and product development are still based in the Ticino town of San Pietro di Stabio, where the company's many years of expertise are channelled into creating high-function clothing Systems.
Media Office Tour de Suisse : Jolanda van de Graaf (Tel. +41 79 222 07 69, media(at)tds.ch)
Media enquiries ASSOS : marketing(at)assos.com
Tour de Suisse:
The Tour de Suisse has been the biggest cycle race in Switzerland since 1933. Each year over a million spectators attend the stages of the tour. Over nine stages, it covers over 1,300 kilometres through all parts of Switzerland, climbing 17,500 metres in the process. The Tour de Suisse is part of the UCI World Tour and is the fourth-biggest professional cycle racing event in the world.
For more information go to: www.tourdesuisse.ch
ASSOS of Switzerland:
ASSOS of Switzerland SA was founded in 1976 with the creation of the first Lycra® cycling shorts, and is headquartered in Ticino (“Terra di Ciclismo”). Thanks to its continuous investment in R&D, over the years ASSOS has brought a whole host of innovations to market – innovations that have played a key role in the development of the cycling industry:
First Lycra® shorts (1976), first carbon bicycle frame (1976), first sublimation print on a cycling jersey (1980), first Elastic Interface cycling short insert (2001), Choose your Comfort concept (2003), Project Starburst, the fastest cycling bodysuit on earth (2004), first “waffle” insert (2007), “game changer” s7 cycling shorts (2014).
Thanks to a number of patented inventions, ASSOS continues to set new standards in comfort and performance for cycling wear – currently with a global presence in more than 30 countries.
For more information go to: www.assos.com