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08/29/2017

Return to Saanenland – Gstaad to organise stage start and finish line in 2018

After 24 years, the Tour de Suisse will be returning to Gstaad on 12 June 2018. The entourage will start the next stage from Gstaad the following day. The contracts were signed today.

By hosting the stage finish on 12 June 2018 and the start on the following day (13 June), Saanenland is reconnecting with a long tradition. Gstaad hosted Tour de Suisse stages a total of five times before 1994 (1950/51/69/72/94). The last stage finish in the wider region was in 2005, when the seventh stage started in Einsiedeln and finished in Lenk, Obersimmental after 192.8 km.

The initiative for the 2018 edition was set up though private involvement. Mario Cairoli, manager of Landi Simmental-Saanenland, is president of the organising committee for 2018. «The idea came up at the dinner table», laughs Cairoli. «Everyone in our family is a big cycling fan.» In the meantime, the Gstaad tourism association is also on board. Gstaad’s new tourism strategy aims to appeal to the growing cycling community – especially the English-speaking audience. «The TV footage will be broadcast internationally and will show the world our landscape, which is perfect for cyclists.» After all, Gstaad has much more to offer than polo, tennis, beach volleyball and high society.

Olivier Senn, Tour de Suisse General Director, is also excited about the Saanenland comeback. «Gstaad is extremely central and offers lots of options for an attractive route.» The combination of finish line and stage start will bring lots of additional overnight visitors to the area. The contracts were signed in Gstaad today.

Media enquiries:

Jolanda van de Graaf, Media Office (Tel. +41 79 222 07 69, jolanda.vandegraaf(at)tds.ch )

Mario Cairoli, President of the organising committee, Gstaad (Tel. +41 79 703 07 38, cairoli(at)landisimmental-saanenland.ch )

High-resolution photos can be requested from the Media Office.

From left Mario Cairoli, Christa Cairoli, Olivier Senn, Romeo and Luca Cairoli
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