The Tour de Suisse is more than just a professional cycling race. With its holistic approach, it aims to be a cycling festival for everyone. The weekend Hubs invite spectators to stay and enjoy the Village, Bike Expo and Kids World activities. Or as a VIP there is the opportunity to get even closer to the racing action. Along the roadside cycling fans can enjoy the action prior to the pros arrival as the Publicity Caravan passes by distributing give-aways. . Another initiative, the Tour de Suisse wristband, provides a means to support the further development of the TdS and to ensure that in the future Swiss cycling pros can continue to be competitive. Proceeds from the sales of wristbands support such projects.